Jumeirah Asora Bay: A New Paradigm of Coastal Luxury in La Mer
In a city defined by its vertical ambitions, Jumeirah Asora Bay by Meraas introduces a revolutionary concept to the Dubai coastline. Rather than a traditional high-rise, this development is a sculpted masterpiece of two coastal hills, rising organically from the shores of Jumeirah 1. This is not just a residence; it is a landmark sanctuary that merges avant-garde architecture with the tranquility of the Arabian Gulf.
Developed through a prestigious collaboration between Meraas and the Jumeirah Group, Jumeirah Asora Bay is designed for a select tier of global investors and residents who demand absolute privacy and monumental scale. This low-density enclave redefines the La Mer skyline, offering a “hillside” living experience in the heart of the city—a rarity in Dubai’s predominantly flat landscape.
The Architectural Vision: Where Land Meets Sea
The core of Jumeirah Asora Bay lies in its integration with nature. The project features two man-made hills that shield the community from the city’s bustle, creating a hidden cove of tranquility. Each residence is positioned to capture dual-aspect views: the sparkling turquoise waters of the Gulf on one side and the iconic Burj Khalifa and Downtown Dubai skyline on the other.
Development Core Pillars:
- Elite Partnership: Developed by Meraas, the visionary behind Bluewaters and City Walk, managed with the hospitality excellence of Jumeirah Group.
- Unique Topography: Dubai’s first ultra-luxury coastal hillscape, providing natural elevation and enhanced privacy.
- Scale and Volume: Apartment sizes that exceed the footprints of many standalone villas in neighboring districts.
- Anticipated Handover: Completion is scheduled for Q4 2027, allowing investors to capitalize on the appreciation of the La Mer redevelopment.
The Residences: Beyond Standard Luxury
The portfolio at Jumeirah Asora Bay consists of exceptionally large units, ranging from four-bedroom “Hillside Sanctuaries” to massive seven-bedroom penthouses and the crown jewel: the Ocean Mansions. The interiors utilize a palette of ribbed oak, bronze, and rare marbles, creating an atmosphere of “quiet luxury.”
Available Inventory & Dimensions:
| Residence Type | Size (Sqm) | Size (Sq. Ft.) | Status |
| 4-Bedroom Apartment | From 658 | From 7,083 | Available |
| 5-Bedroom Apartment | From 1,057 | From 11,378 | Available |
| 6-Bedroom Apartment | Upon Request | Upon Request | Limited |
| 7-Bedroom Penthouse | From 2,391 | From 25,733 | Exclusive |
| Ocean Mansions | Bespoke | Bespoke | Private Enquiry |
World-Class Amenities and Wellness
Jumeirah Asora Bay is designed as a self-contained ecosystem. The amenities are integrated into the “valleys” and “cliffs” of the development, ensuring that residents can access world-class facilities without ever leaving the perimeter of their private sanctuary.
- Private Beachfront: Direct, secure access to a pristine stretch of white sand at La Mer.
- The Wellness Hub: An immersive spa managed by Jumeirah, featuring bespoke treatments, hydrothermal pools, and outdoor yoga decks.
- The Movement Center: A state-of-the-art gym carved into the stone structures, flooded with natural light, plus a hilltop running track.
- Social & Dining: Private members’ club, resident-only lounges, and fine-dining venues with panoramic sunset views over the water.
- Gardens in the Sky: Winding paths and lush, curated greenery that connects the hills, offering quiet spaces for reflection.
Investment Profile and Pricing
For the astute investor, Jumeirah Asora Bay represents a trophy asset. As the supply of beachfront land in Jumeirah 1 is finite, this project offers significant potential for capital appreciation and high-yield rentals in the ultra-prime segment (Targeting 6-8% ROI).
Price Summary:
| Unit Type | Price (AED) | Price (USD Approx.) |
| 4-Bedroom Entry | From 45,000,000 | From 12,251,500 |
| 5-Bedroom Entry | From 90,000,000 | From 24,503,100 |
| Premium Units | Upon Request | Upon Request |
Payment Structure:
Meraas provides a balanced payment plan to support capital flow during construction:
- 20% Down Payment (On Booking)
- 40% During Construction (Phased Milestones)
- 40% Upon Handover (Q4 2027)
Location: The Heart of Jumeirah 1
Situated just 5 kilometers from Downtown Dubai, Jumeirah Asora Bay offers the perfect balance between a secluded beach retreat and urban connectivity. La Mer is currently undergoing a massive transformation into a more refined, ultra-luxury destination, making this the opportune time to enter the market.
Proximity to Key Landmarks:
- Downtown Dubai / Burj Khalifa: 10 Minutes
- City Walk: 5 Minutes
- Dubai International Airport (DXB): 17 Minutes
- Dubai Marina: 15 Minutes
- J1 Beach (Dining District): 2 Minutes
A Singular Opportunity
Jumeirah Asora Bay is a response to the growing demand for “Ultra-Living”—a category that transcends standard luxury. It caters to those who have lived in the world’s finest penthouses and now seek a home that offers the privacy of a villa with the services of a five-star resort.
With its Q4 2027 handover and the backing of Meraas, this project is set to become one of the most prestigious addresses in the Middle East.
To receive the full digital brochure, detailed floor plans, and current availability, please fill out the contact form below. Our consultants provide private viewings and comprehensive investment analysis for this exclusive development.
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