Velor Tower: An All-Penthouse Address in Business Bay
Velor Tower by Ginco Properties is not a conventional residential launch. In a district dominated by mixed-use towers and high-density apartment blocks, Velor takes a deliberate and uncommon route: an entire high-rise dedicated exclusively to penthouse living.
Rising 26 floors above Marasi Drive in Business Bay, the tower comprises just 29 residences, each one a 4- or 5-bedroom penthouse. No studios. No mid-floor apartments. No compromise on space, privacy, or positioning. This format alone places Velor Tower in a narrow category of assets that appeal to end users seeking discretion and investors targeting scarcity-driven appreciation.
Overlooking the Dubai Water Canal and positioned minutes from Downtown Dubai, the project combines centrality with a sense of separation rarely achieved in this part of the city.
Developer Profile: Ginco Properties
Velor Tower is developed by Ginco Properties, part of the larger GINCO Group, established in 1975. With nearly five decades of construction experience in the UAE, the group is known for executing technically complex projects across residential, commercial, and infrastructure sectors.
This background matters. Velor is not positioned as a speculative design-led tower, but as a structurally sound, service-oriented luxury asset backed by a contractor-developer with long-term market exposure.
Penthouse Collection Overview
Each residence at Velor Tower is designed with a clear separation between formal entertaining areas and private living spaces. High ceilings, expansive glazing, and oversized terraces define the living experience.
Key Interior Specifications
- Ceiling heights of approximately 3.2 metres
- Floor-to-ceiling panoramic windows
- Italian and German finishing materials
- Branded kitchen appliances
- Soft, indirect lighting throughout living areas
- Canal, city skyline, and select Burj Khalifa views
Unit Configuration
| Residence Type | Area (sq ft) | Area (sq m) | Layout Highlights |
|---|---|---|---|
| 4-Bedroom Penthouse | From 2,999 | 279 | Maid’s room, large terrace |
| 5-Bedroom Penthouse | From 6,017 | 559 | Two kitchens, two living rooms |
The 5-bedroom units are clearly aimed at multi-generational families or buyers accustomed to villa-scale living but unwilling to trade location for space.
Amenities & Services
Velor Tower operates closer to a private residential club than a standard apartment building. Amenities are centralized, curated, and service-driven.
Lifestyle & Wellness
- Rooftop infinity pool
- Fully equipped fitness centre
- Outdoor yoga areas
- Spa facilities with separate male and female zones
- Sauna and steam rooms
Recreation & Social Spaces
- Executive lounge
- Mini-golf
- BBQ and outdoor dining areas
- Cafés and on-site restaurants
Family-Oriented Facilities
- Kids’ play area
- Dedicated children’s pool
- Family recreation spaces
Services & Convenience
- 24/7 concierge and doorman
- Valet parking and visitor parking
- Porter service
- EV charging stations
- Dedicated delivery areas
- Chef on demand
- Laundry and dry-cleaning services on demand
Pricing & Payment Structure
Velor Tower is positioned firmly within the premium segment of Business Bay, with pricing that reflects its penthouse-only format and central location.
| Residence Type | Starting Price (AED) | Starting Price (USD) |
|---|---|---|
| 4-Bedroom Penthouse | 8,250,000 | 2,246,200 |
| 5-Bedroom Penthouse | 17,500,000 | 4,764,600 |
Payment Plan
- 10% on booking
- 50% during construction
- 40% on handover
- Expected completion: Q4 2027
Location & Connectivity
Velor Tower is located on Marasi Drive, one of Business Bay’s most established residential corridors, directly connected to the Dubai Canal promenade.
Driving Distances
- Dubai Mall & Burj Khalifa: ~5 minutes
- DIFC & Downtown Dubai: ~10 minutes
- Dubai International Airport: ~15 minutes
Road Access
- Direct connectivity to Sheikh Zayed Road (E11)
- Quick access to Al Khail Road (E44)
The surrounding area offers supermarkets, dining venues, medical centres, fitness studios, and retail outlets within walking distance, making the location practical for both residents and executive tenants.
Investment Perspective
Large, high-quality penthouses in central Dubai remain structurally undersupplied. Business Bay, despite its density, offers very limited inventory in the 4- and 5-bedroom segment—particularly in buildings with full service and modern specifications.
Velor Tower benefits from:
- Extremely limited unit count (29 total)
- Strong end-user appeal
- Consistent executive rental demand
- Potential rental yields in the 7–8% range
- Long-term capital appreciation driven by scarcity
This is not a volume product. It is a positioning asset—suited to buyers who understand that exclusivity, location, and scale tend to outperform over time.
To receive detailed floor plans, availability, and a full investor brief, please complete the contact form below.
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